An Artful Approach to Flowers
At FLWR Shop, we believe flowers are an art form. Our arrangements are expressive, seasonal compositions guided by color, movement, texture, and the natural character of each bloom.
We don’t work from recipes or recreate the same arrangement twice. Instead, we select from the most beautiful flowers available each day, allowing the season and the materials themselves to inform our designs. The result is something entirely individual, created with intention for the person receiving it.
Our sourcing begins close to home. Throughout the growing season, we work with local flower farms and harvest from our own gardens. When the season calls for something beyond what grows nearby, we turn to exceptional growers across the country and around the world.
It’s an approach that requires experience, curiosity, and a willingness to let nature lead. We think the results speak for themselves.
The People Behind FLWR
FLWR Shop was founded in 2015 by Alex Vaughan and Quinn Kiesow, bringing together years of experience in the floral industries of Los Angeles, New York, Miami, San Francisco, and Boston.
Alex’s distinctive approach to floral design draws on more than two decades of working with flowers. Inspired by the painterly compositions of Dutch still lifes and the unruly beauty of the natural world, her work celebrates unexpected color relationships, movement, and the individual character of flowers. In 2024, she published her first book, Every Day Bouquet.
Today, Alex continues to shape the creative direction of FLWR, often incorporating flowers and foliage grown in her own garden and on the shop’s farm.
As co-founder, Quinn oversees the business and operational side of FLWR, helping translate its creative vision into the daily experience of the shop and leads its approach to customer service. He has shaped the philosophy and policies behind the way we care for our customers, establishing a standard of thoughtful, attentive service that is as integral to FLWR as the flowers themselves. His work ensures that the experience of sending and receiving flowers is every bit as considered as their design.
Our team of designers shares a commitment to thoughtful composition, exceptional materials, and the small details that make something extraordinary. Together, we create flowers for everyday gestures, meaningful celebrations, and gatherings of all kinds.
Rooted in East Nashville
Our story has always been closely tied to East Nashville.
In March 2020, a devastating tornado destroyed our original shop. Just nine days later, Nashville entered the COVID-19 lockdowns, and we were forced to let go of the space we had created.
For the next four years, FLWR continued without a traditional storefront. We designed thousands of daily arrangements, created flowers for intimate gatherings and large-scale events, and carried on doing the work we loved. But we missed having a place to welcome our community.
In autumn 2024, we finally reopened our doors in East Nashville.
Our shop at 911 Dickerson Pike is more than a place to buy flowers. It’s a space devoted to beautiful things: fresh flowers, thoughtfully selected objects, books, jewelry, gifts, and botanical curiosities. A place to browse, discover, and find something unexpected.
We’re very happy to be home.
FAQ
We love answering your questions
Is FLWR a sustainable florist?
We love this questions because it gives us a chance to teach! There’s no universally accepted definition of a “sustainable florist,” and we’re hesitant to use a label that doesn’t have clear standards behind it. We take environmental responsibility too seriously to reduce it to a buzzword.
We prioritize locally grown flowers whenever possible, followed by domestically grown flowers, turning to imports when necessary. We choose distinctive vessels that are meant to be kept and repurposed rather than discarded, and we don’t use floral foam in our everyday delivery arrangements. We also reuse materials like chicken wire, plastic trays, and water tubes whenever possible, and recycle all of our cardboard.
Perhaps most significantly, we compost every bit of green waste our shop produces on our own farm. A busy flower shop generates an extraordinary amount of plant waste, from stripped foliage and trimmed stems to flowers that never make it into an arrangement. By composting all of it, we divert a tremendous volume of organic material from landfills and return it to the soil instead.
We don’t believe any florist can claim to have zero environmental impact, and we would never want to engage in greenwashing, but we do believe in taking meaningful, tangible steps to reduce ours. These aren’t simply talking points for us. They’re part of how we run our business every day.
Common Floral Industry Questions
Why flowers more expensive in Nashville?
Orders ship in 1-2 business days. Standard delivery takes 3-7 business days depending on your location.
Do men ike receiving flowers?
Returns are accepted within 30 days of delivery for unused items in original packaging.
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When Is Pony Season?
Yes, we ship to most countries. Shipping rates and estimated delivery are shown at checkout.
Do flowers have symbolic meanings
Reach us Monday-Friday at support@example.com or through the contact form. We typically reply within 24 hours.
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